ACOS Calculator

Calculate Advertising Cost of Sales (ACOS)



Formula

The formula to calculate the Advertising Cost of Sales (ACOS) is:

\[ \text{ACOS} = \left(\frac{\text{AS}}{\text{AR}}\right) \times 100 \]

Where:

What is Advertising Cost of Sales?

Advertising Cost of Sales (ACOS) is a metric used to measure the efficiency of advertising spend. It is calculated by dividing the ad spend by the ad revenue, then multiplying by 100 to get a percentage. A lower ACOS indicates a more efficient advertising campaign, as it means less money is spent on advertising for each dollar of revenue generated.

Example Calculation

Let's consider an example:

Using the formula to calculate the Advertising Cost of Sales:

\[ \text{ACOS} = \left(\frac{500}{2000}\right) \times 100 = 25\% \]

This means that the Advertising Cost of Sales (ACOS) is 25%.