Audience growth rate is a measure of how much an audience has increased or decreased in size over a specific period. It is a critical metric for businesses, content creators, and marketers to understand the effectiveness of their strategies in attracting and retaining an audience. A positive growth rate indicates an increase in audience size, while a negative growth rate suggests a decrease.
The formula to calculate the audience growth rate (AGR) is:
\[ AGR = \left(\frac{F - I}{I}\right) \times 100 \]
Where:
Let's say the initial audience size (I) is 1,000, and the final audience size (F) is 1,500. Using the formula:
\[ AGR = \left(\frac{1500 - 1000}{1000}\right) \times 100 = 50\% \]
So, the audience growth rate (AGR) is 50%.