Brand Development Index Calculator

Formula

The formula to calculate the Brand Development Index (BDI) is:

\[ BDI = \frac{MBS}{MP} \times 100 \]

Where:

\( BDI \) is the Brand Development Index
\( MBS \) is the Percentage of Brand Sales in the Market (%)
\( MP \) is the Percentage of Population in the Market (%)

What is Brand Development Index (BDI)?

BDI, short for Brand Development Index, is a measure of the relative strength of a brand in a specific market compared to the percentage of the population in that market. It helps marketers and businesses understand how well a brand is performing in a particular market segment. A BDI greater than 100 indicates that the brand has a higher market share relative to the population in that market, while a BDI less than 100 indicates a lower market share.

Example Calculation

Let's consider an example:

Percentage of Brand Sales in Market (MBS): 40%
Percentage of Population in Market (MP): 35%

Using the formula to calculate the Brand Development Index (BDI):

\[ BDI = \frac{40}{35} \times 100 = 114.29 \]

This means that the brand has a BDI of 114.29, indicating that the brand is performing above average in that market segment compared to the population.