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CPV to CPM Calculator

Formula

The formula to calculate the Cost Per Thousand Impressions (CPM) is:

$CPM = \frac{CPV}{V} \times 1000$

Where:

CPV (Cost Per View): A pricing model where advertisers pay for each view of their advertisement. A view is counted when a user watches the ad for a certain amount of time or interacts with the ad.
CPM (Cost Per Thousand Impressions): A pricing model where advertisers pay for every thousand impressions their advertisement receives. An impression is counted each time the ad is displayed, regardless of whether it is clicked or not.

Let's say the cost per view (CPV) is $0.05 and the number of views per thousand impressions (V) is 200. Using the formula:

$CPM = \frac{0.05}{200} \times 1000 = 0.25$

So, the Cost Per Thousand Impressions (CPM) is $0.25.