CTR Calculator





CTR Formula

The formula to calculate Click Through Rate (CTR) is:

\[ \text{CTR} = \frac{\text{number of clicks}}{\text{ad impressions}} \times 100 \]

Description

CTR (Click Through Rate) is a metric used to measure the percentage of people who click on an ad after seeing it. It is calculated by dividing the number of clicks by the number of impressions and then multiplying by 100 to get a percentage.

Example Calculation

Let's assume the following:

To calculate the CTR:

\[ \text{CTR} = \frac{500}{5500} \times 100 = 9.091 \]

Therefore, the Click Through Rate (CTR) is 9.091%.