The formula to calculate the Click to Install Rate is:
\[ CTI = \left( \frac{I}{C} \right) \times 100 \]
Where:
The Click to Install Rate (CTI) is a metric used in digital marketing to measure the effectiveness of a campaign in converting clicks into installs. It is expressed as a percentage and indicates how many clicks on an ad or link result in an actual installation of an app or software. A higher CTI suggests a more successful campaign in terms of user engagement and conversion.
Let's assume the following values:
Using the formula:
\[ CTI = \left( \frac{150}{2000} \right) \times 100 = 7.5\% \]
The Click to Install Rate (CTI) is 7.5%.