Client Retention Rate Calculator

Calculate Client Retention Rate





Formula

The formula to calculate client retention rate is:

\[ \text{CRR} = \left( \frac{\text{CE} - \text{CN}}{\text{CS}} \right) \times 100 \]

Where:

What is Client Retention Rate?

Client Retention Rate (CRR) is a key business metric that calculates the percentage of customers a company retains over a certain period of time. It is a critical indicator of a company’s customer satisfaction, loyalty, and overall business performance.

A high client retention rate signifies that a company’s products or services are meeting or exceeding customer expectations, leading to customer loyalty and repeat business. Conversely, a low client retention rate may indicate customer dissatisfaction, prompting businesses to investigate and address potential issues.

Example Calculation

Let's assume the following values:

Using the formula:

\[ \text{CRR} = \left( \frac{150 - 30}{200} \right) \times 100 = \left( \frac{120}{200} \right) \times 100 = 60 \]

The client retention rate is 60%.