Cost Per Action Calculator

Formula

The formula to calculate the Cost Per Action (CPA) is:

\[ CPA = \frac{MC}{A} \]

Where:

$CPA$ is the cost per action ($/action)
$MC$ is the marketing cost ($)
$A$ is the number of actions

Cost Per Action Definition

A cost per action is a term used in marketing to describe the total cost it takes to receive one desired action by a customer. Typically, this action is a purchase, signup, registration, etc.

Example Calculation

Let's assume the following values:

Marketing Cost (MC) = $500
Number of Actions (A) = 50

Using the formula to calculate the Cost Per Action (CPA):

\[ CPA = \frac{500}{50} = 10 \]

The Cost Per Action (CPA) is $10 per action.