Cost Per Conversion Calculator

Calculate Cost Per Conversion



Formula

To calculate the Cost Per Conversion (\(CPC\)):

\[ CPC = \frac{C}{CO} \]

Where:

What is Cost Per Conversion?

A cost per conversion is a marketing metric that measures the cost to receive one conversion. The conversion is typically something like a sale or registration. This is used synonymously with cost per action.

Example Calculation 1

Let's assume the following values:

Using the formula:

\[ CPC = \frac{5000}{250} = 20 \text{ per conversion} \]

The cost per conversion is $20 per conversion.

Example Calculation 2

Let's assume the following values:

Using the formula:

\[ CPC = \frac{3000}{150} = 20 \text{ per conversion} \]

The cost per conversion is $20 per conversion.