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Cost Per Conversion Calculator

Formula

To calculate the Cost Per Conversion ( $CPC$ ):

$CPC = \frac{C}{CO}$

Where:

$CPC$ is the cost per conversion ($/conversion)
$C$ is the total cost of the campaign ($)
$CO$ is the total number of conversions

What is Cost Per Conversion?

A cost per conversion is a marketing metric that measures the cost to receive one conversion. The conversion is typically something like a sale or registration. This is used synonymously with cost per action.

Example Calculation 1

Let's assume the following values:

Total Cost of Campaign ( $C$ ) = $5000
Total Number of Conversions ( $CO$ ) = 250

Using the formula:

$CPC = \frac{5000}{250} = 20 \text{ per conversion}$

The cost per conversion is $20 per conversion.

Example Calculation 2

Let's assume the following values:

Total Cost of Campaign ( $C$ ) = $3000
Total Number of Conversions ( $CO$ ) = 150

Using the formula:

$CPC = \frac{3000}{150} = 20 \text{ per conversion}$

The cost per conversion is $20 per conversion.