Cost Per Engagement Calculator

Formula

The formula to calculate the Cost Per Engagement (CPE) is:

\[ CPE = \frac{TC}{TE} \]

Where:

$ CPE $ is the cost per engagement ($/engagement).
$ TC $ is the total cost of the campaign ($).
$ TE $ is the total number of engagements directly tied to the campaign.

What is CPE?

CPE stands for cost per engagement. This is a term most often used in digital marketing to describe the cost it takes to receive one engagement on a marketing campaign. What counts as an engagement will depend on the platform being used for the advertising campaign, but in general, they include clicks, likes, shares, etc.

Example Calculation

Consider an example where:

Total Cost (TC): $1000
Total Number of Engagements (TE): 5000

Using the formula to calculate the Cost Per Engagement:

\[ CPE = \frac{1000}{5000} = 0.20 \text{ per engagement} \]

This means that the cost per engagement for this example is $0.20 per engagement.