Cost Per Lead Calculator

Formula

The formula to calculate the cost per lead is:

\[ CPL = \frac{MC}{TL} \]

Where:

$ CPL $ is the cost per lead
$ MC $ is the total marketing cost
$ TL $ is the total number of new leads

Cost Per Lead Definition

Cost per lead, or CPL for short, is defined as the total expense it takes to generate one business lead. These expenses include anything that went into the marketing that generated the leads.

Example Calculation

Let's assume the following values:

Total Marketing Cost ($ MC $): $5000
Total Number of New Leads ($ TL $): 250

Step 1: Divide the total marketing cost by the total number of new leads:

\[ \frac{5000}{250} = 20 \]

Therefore, the cost per lead (CPL) is $20.