Cost Per Lead Calculator





Formula

The formula to calculate the cost per lead is:

\[ CPL = \frac{MC}{TL} \]

Where:

Cost Per Lead Definition

Cost per lead, or CPL for short, is defined as the total expense it takes to generate one business lead. These expenses include anything that went into the marketing that generated the leads.

Example Calculation

Let's assume the following values:

Step 1: Divide the total marketing cost by the total number of new leads:

\[ \frac{5000}{250} = 20 \]

Therefore, the cost per lead (CPL) is $20.