Cost Per Mille (CPM) Calculator

Formula

The formula to calculate the Cost Per Mille (CPM) is:

\[ CPM = \frac{TC}{\frac{TQ}{1000}} \]

Where:

Cost Per Mille (CPM): A term used in many industries, most often in marketing, to describe the cost per 1000 quantity. This quantity can be anything from impressions (when looking at advertising), to units of product (when looking at manufacturing).

Let's say the total cost (TC) is $500, and the total quantity (TQ) is 20000. Using the formula:

\[ CPM = \frac{500}{\frac{20000}{1000}} \]

We get:

\[ CPM = \frac{500}{20} = 25 \, \text{\$/1000} \]

So, the cost per mille (CPM) is $25 per 1000.