Cost Per Point Calculator

Formula

The formula to calculate the Cost Per Point is:

\[ CPP = \frac{TCP}{P} \]

Where:

$ CPP $ is the cost per point ($/point).
$ TCP $ is the total cost of the advertising campaign ($).
$ P $ is the number of points achieved by the campaign.

Example

Let's say the total cost of the campaign (TCP) is $50,000 and the number of points (P) achieved is 200. The cost per point would be calculated as follows:

\[ CPP = \frac{50000}{200} = 250 \text{ $/point} \]

So, the cost per point is $250 per point.

What is Cost Per Point?

Cost per point is a metric used in marketing that describes the cost to reach one point of audience with an advertisement. Points can have several meanings, but typically a point describes 1% (or another percentage) of a given audience, i.e., 1 point = 1% of the audience.