Cost Per Qualified Lead (CPQL) Calculator

Formula

The formula to calculate the cost per qualified lead (CPQL) is:

\[ CPQL = \frac{TC}{QL} \]

Where:

$CPQL$ is the cost per qualified lead ($/qualified lead)
$TC$ is the total cost ($)
$QL$ is the number of qualified leads

What is Cost Per Qualified Lead?

Cost per qualified lead is an extension of the term cost per lead. It distinguishes between all leads and those that meet a fixed set of qualifications, for example, directly due to advertising, etc. This metric helps in understanding the efficiency and effectiveness of marketing campaigns in generating valuable leads.

Example Calculation

Let's assume the following values:

Total Cost (TC) = $10,000
Number of Qualified Leads (QL) = 200

Using the formula to calculate the cost per qualified lead (CPQL):

\[ CPQL = \frac{TC}{QL} = \frac{10,000}{200} = 50 \]

The Cost Per Qualified Lead (CPQL) is $50 per lead.