Cost Per Rating Point (CPRP) Calculator

Formula

The formula to calculate the cost per rating point (CPRP) is:

\[ CPRP = \frac{TCC}{GRP} \]

Where:

Cost Per Rating Point (CPRP): An advertising rate standard used by radio and TV stations. It represents the cost to reach a certain number of listeners or viewers. Advertisers use CPRP to compare the effectiveness of their advertising versus the costs involved.

Let's say the total campaign cost (TCC) is $50,000 and the gross rating points (GRP) are 200. Using the formula:

\[ CPRP = \frac{50000}{200} \]

We get:

\[ CPRP = 250\, \text{dollars per RP} \]

So, the cost per rating point is $250 per RP.