Daily Effective Circulation Calculator

Formula

The formula to calculate the Daily Effective Circulation (DEC) is:

\[ DEC = \frac{DC \times CAP}{TP} \]

Where:

\( DEC \) is the daily effective circulation.
\( DC \) is the daily circulation.
\( CAP \) is the coverage area population.
\( TP \) is the total population.

What is Daily Effective Circulation?

Daily effective circulation is a measure used in advertising and media planning to estimate the number of people who are likely to be exposed to a particular publication or advertisement on a daily basis. It takes into account the total circulation of the publication, the population of the area covered by the publication, and the total population of the area. This metric helps advertisers and media planners to assess the reach and effectiveness of their campaigns, ensuring that their messages are delivered to the intended audience.

Example Calculation

Consider an example where:

Daily Circulation (DC): 50,000
Coverage Area Population (CAP): 200,000
Total Population (TP): 1,000,000

Using the formula to calculate the Daily Effective Circulation:

\[ DEC = \frac{50,000 \times 200,000}{1,000,000} = 10,000 \]

This means that the daily effective circulation for this example is 10,000.