Drop Off Rate Calculator





Formula

To calculate the Drop Off Rate (DOR):

\[ DOR = \frac{A}{P} \times 100 \]

Where:

What is Drop Off Rate?

The Drop Off Rate (DOR) is a metric that measures the percentage of people who abandon their purchase process before completing it. This metric is crucial for understanding customer behavior and identifying areas for improvement in the purchasing process.

Example Calculation

Let's assume the following values:

Step 1: Use the drop off rate calculation formula:

\[ DOR = \frac{200}{1000} \times 100 = 20\% \]

The Drop Off Rate is 20%.