Drop Off Rate Calculator

Formula

To calculate the Drop Off Rate (DOR):

\[ DOR = \frac{A}{P} \times 100 \]

Where:

\( DOR \) is the Drop Off Rate (%)
\( A \) is the number of people who abandon their purchase
\( P \) is the number of purchases initiated

What is Drop Off Rate?

The Drop Off Rate (DOR) is a metric that measures the percentage of people who abandon their purchase process before completing it. This metric is crucial for understanding customer behavior and identifying areas for improvement in the purchasing process.

Example Calculation

Let's assume the following values:

Number of People Who Abandon Their Purchase \( A \) = 200
Number of Purchases Initiated \( P \) = 1000

Step 1: Use the drop off rate calculation formula:

\[ DOR = \frac{200}{1000} \times 100 = 20\% \]

The Drop Off Rate is 20%.