Earnings Per Lead Calculator

Formula

The formula to calculate the Earnings Per Lead (EPL) is:

\[ EPL = \frac{TE}{NL} \]

Where:

Earnings Per Lead (EPL): A metric used to measure the average amount of revenue generated for each lead acquired.
Total Earnings (TE): The total revenue generated.
Number of Leads (NL): The total number of leads acquired.
Significance: Helps businesses evaluate the effectiveness of lead generation strategies and optimize marketing budgets to maximize profitability.

Let's say the total earnings (TE) are 10,000 currency units and the number of leads (NL) is 200. Using the formula:

\[ EPL = \frac{10,000}{200} = 50 \]

So, the Earnings Per Lead (EPL) is 50 currency units.