Engagement Rate Calculator

Calculate Engagement Rate



Formula

The formula to calculate the Engagement Rate is:

\[ ER = \left( \frac{E}{I} \right) \times 100 \]

Where:

What is Engagement Rate?

Engagement Rate refers to the measure of interaction and involvement that an audience has with a particular piece of content. It is typically expressed as a percentage and indicates how well a post, advertisement, or campaign resonates with the target audience.

Example Calculation

Let's assume the following values:

Using the formula:

\[ ER = \left( \frac{150}{2000} \right) \times 100 = 7.5\% \]

The Engagement Rate is 7.5%.