The formula to calculate the Engagement Rate is:
ER=(EI)×100
Where:
Engagement Rate refers to the measure of interaction and involvement that an audience has with a particular piece of content. It is typically expressed as a percentage and indicates how well a post, advertisement, or campaign resonates with the target audience.
Let's assume the following values:
Using the formula:
ER=(1502000)×100=7.5%
The Engagement Rate is 7.5%.