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Engagement Rate Calculator

Calculate Engagement Rate



Formula

The formula to calculate the Engagement Rate is:

ER=(EI)×100

Where:

What is Engagement Rate?

Engagement Rate refers to the measure of interaction and involvement that an audience has with a particular piece of content. It is typically expressed as a percentage and indicates how well a post, advertisement, or campaign resonates with the target audience.

Example Calculation

Let's assume the following values:

Using the formula:

ER=(1502000)×100=7.5%

The Engagement Rate is 7.5%.