GMROI is defined as the gross margin return on an investment over a given period of time. It measures the profitability of a retailer's inventory by comparing the gross profit earned to the average inventory cost.
The formula to calculate the GMROI is:
\[ GMROI = \left( \frac{GP}{AIC} \right) \times 100 \]
Where:
Let's say the gross profit is $50,000 and the average inventory cost is $25,000. Using the formula:
\[ GMROI = \left( \frac{50000}{25000} \right) \times 100 \]
We get:
\[ GMROI = 200 \]
So, the GMROI is 200%.