Incremental Sales Lift Calculator

Calculate Incremental Sales Lift (L)







Formula

The formula to calculate the Incremental Sales Lift (L) is:

\[ L = (S_A - S_B) - (C_A - C_B) \]

Where:

Definition

Example

Let's say the sales after the campaign (SA) are $150,000, the sales before the campaign (SB) are $100,000, the control group sales after the campaign (CA) are $110,000, and the control group sales before the campaign (CB) are $105,000. Using the formula:

\[ L = (150,000 - 100,000) - (110,000 - 105,000) = 50,000 - 5,000 = 45,000 \]

So, the incremental sales lift is $45,000.