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Influencer Cost Calculator

Formula

To calculate the Influencer Cost ( $IC$ ):

$IC = \frac{I}{1000} \times CPM$

Where:

$IC$ is the Influencer Cost ($)
$I$ is the Average Number of Impressions per Post
$CPM$ is the Cost per 1000 Impressions ($)

What is Influencer Cost?

Influencer cost refers to the amount of money spent on an influencer based on the number of impressions their posts generate. It is calculated by dividing the average number of impressions per post by 1000 and then multiplying by the cost per 1000 impressions (CPM).

Example Calculation 1

Let's assume the following values:

Average Impressions per Post ( $I$ ) = 50,000
Cost per 1000 Impressions ( $CPM$ ) = $20

Using the formula:

$IC = \frac{50000}{1000} \times 20 = 1000 \text{ dollars}$

The Influencer Cost is $1000.

Example Calculation 2

Let's assume the following values:

Average Impressions per Post ( $I$ ) = 100,000
Cost per 1000 Impressions ( $CPM$ ) = $15

Using the formula:

$IC = \frac{100000}{1000} \times 15 = 1500 \text{ dollars}$

The Influencer Cost is $1500.