Marketing Budget Calculator

Formula

To calculate the Marketing Budget (MB):

\[ MB = NC \times CPL \]

Where:

$MB$ is the Marketing Budget (dollars)
$NC$ is the Number of New Conversions (leads/sales)
$CPL$ is the Cost Per Lead (dollars/lead)

Marketing Budget Definition

A marketing budget is the total monetary value a company plans to make on marketing to generate sales, leads, etc. The marketing budget helps to allocate resources efficiently and track the effectiveness of marketing strategies.

Example Calculation

Let's assume the following values:

Number of New Conversions ($NC$) = 500
Cost Per Lead ($CPL$) = $20

Using the formula:

\[ MB = 500 \times 20 = 10000 \]

The Marketing Budget is $10,000.