The formula to calculate the Mobile Share (MS) is:
\[ MS = \left( \frac{MU}{TU} \right) \times 100 \]
Where:
Mobile share refers to the percentage of users accessing a service or platform via mobile devices compared to the total number of users. This metric is crucial for understanding the reach and impact of mobile technology on a given user base. It helps businesses and service providers tailor their offerings to better meet the needs of mobile users, ensuring a more optimized and user-friendly experience.
Let's say the number of mobile users (MU) is 500, and the total number of users (TU) is 1000. Using the formula:
\[ MS = \left( \frac{500}{1000} \right) \times 100 = 50 \% \]
So, the mobile share (MS) is 50%.