To calculate the Click to Impression Ratio (CTR):
\[ CTR = \left(\frac{C}{I}\right) \times 100 \]
Where:
The click to impression ratio, also known as the click-through rate (CTR), is a metric that measures the percentage of clicks a pin receives relative to the number of times it is seen (impressions). It is an important metric for evaluating the effectiveness of your Pinterest content.
Let's assume the following values:
Using the formula:
\[ CTR = \left(\frac{150}{5000}\right) \times 100 = 3.00\% \]
The click to impression ratio is 3.00%.
Let's assume the following values:
Using the formula:
\[ CTR = \left(\frac{75}{2500}\right) \times 100 = 3.00\% \]
The click to impression ratio is 3.00%.