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Reach Percentage Calculator

Formula

The formula to calculate the Reach Percentage (RP) is:

$RP = \left(\frac{RA}{TA}\right) \times 100$

Where:

$RP$ is the Reach Percentage (%)
$RA$ is the Reached Audience Size
$TA$ is the Total Audience Size

What is Reach Percentage?

Reach percentage is a metric used to measure the proportion of a target audience that has been exposed to a particular message, campaign, or content. It is a crucial indicator in marketing and advertising to understand the extent of audience engagement and the effectiveness of communication efforts.

Example Calculation

Let's assume a campaign reached 1,500 people, and the total target audience size was 10,000. Using the formula to calculate the reach percentage:

$RP = \left(\frac{1500}{10000}\right) \times 100 = 15\%$

The reach percentage is 15%.