The formula to calculate the bounce rate is:
Bounce Rate=Number of One-Page VisitsNumber of Visits×100
Bounce rate represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. It is calculated by dividing the number of one-page visits by the total number of visits.
Let's assume the following:
To calculate the bounce rate:
Bounce Rate=2503400×100=7.353%
So, the bounce rate for this example is 7.353%.