Click to Open Rate Calculator

Calculate Click to Open Rate



Formula

The formula to calculate Click to Open Rate is:

\[ COR = \left( \frac{C}{O} \right) \times 100 \]

Where:

What is Click to Open Rate?

Click to Open Rate (COR) is a metric used in email marketing to measure the effectiveness of an email campaign. It is calculated by dividing the number of clicks by the number of opens and multiplying by 100 to get a percentage. This metric helps marketers understand how engaging their email content is to those who open the email.

Example Calculation 1

Let's assume the following values:

Using the formula:

\[ COR = \left( \frac{50}{200} \right) \times 100 = 25\% \]

The Click to Open Rate is 25%.

Example Calculation 2

Let's assume the following values:

Using the formula:

\[ COR = \left( \frac{75}{300} \right) \times 100 = 25\% \]

The Click to Open Rate is 25%.