The formula to calculate Click to Open Rate is:
\[ COR = \left( \frac{C}{O} \right) \times 100 \]
Where:
Click to Open Rate (COR) is a metric used in email marketing to measure the effectiveness of an email campaign. It is calculated by dividing the number of clicks by the number of opens and multiplying by 100 to get a percentage. This metric helps marketers understand how engaging their email content is to those who open the email.
Let's assume the following values:
Using the formula:
\[ COR = \left( \frac{50}{200} \right) \times 100 = 25\% \]
The Click to Open Rate is 25%.
Let's assume the following values:
Using the formula:
\[ COR = \left( \frac{75}{300} \right) \times 100 = 25\% \]
The Click to Open Rate is 25%.