Cost Per Result Calculator

Formula

The formula to calculate the Cost Per Result (CPR) is:

\[ \text{CPR} = \frac{\text{TC}}{\text{TR}} \]

Where:

$ \text{CPR} $ is the cost per result ($/result)
$ \text{TC} $ is the total cost of the campaign ($)
$ \text{TR} $ is the total number of results

What is Cost Per Result?

Cost per result is a term most often used in marketing or business to describe the cost it takes to get one desired result. This result can be anything from a sale to a lead. It can also be used in the field of science to describe the cost of one result of a scientific test. Understanding the cost per result is crucial for optimizing marketing campaigns, budgeting, and evaluating the effectiveness of different strategies or experiments.

Example Calculation

Let's assume the following values:

Total Cost of the Campaign (TC) = $5000
Total Number of Results (TR) = 250

Using the formula to calculate the Cost Per Result:

\[ \text{CPR} = \frac{5000}{250} = 20 \text{ dollars per result} \]

The Cost Per Result is $20 per result.