Return on SEO Calculator

Formula

The formula to calculate the Return on SEO (ROSEO) is:

\[ ROSEO = \frac{(T \cdot V - C)}{C} \cdot 100 \]

Where:

$ROSEO$ is the Return on SEO (%)
$T$ is the total increase in traffic (visitors)
$V$ is the value of each visitor ($/visitor)
$C$ is the cost spent on SEO ($)

Return on SEO Definition

Return on SEO (ROSEO) is a measure of the financial return generated from investments in SEO activities. It is calculated by comparing the increase in traffic value to the cost spent on SEO, expressed as a percentage.

Example Calculation

Let's assume the following values:

Total Increase in Traffic (T) = 5000 visitors
Value of Each Visitor (V) = 2 $/visitor
Cost Spent on SEO (C) = 3000 $

Using the formula to calculate the Return on SEO (ROSEO):

\[ ROSEO = \frac{(5000 \cdot 2 - 3000)}{3000} \cdot 100 = 233.33 \]

The Return on SEO (ROSEO) is 233.33 %.