Earned Media Value (EMV) Calculator

Formula

The formula to calculate the earned media value (EMV) is:

\[ EMV = UR \times \frac{CPM}{1000} \times \frac{CR}{100} \]

Where:

$EMV$ is the earned media value
$UR$ is the number of users reached
$CPM$ is the cost per 1000 impressions of the vertical ($)
$CR$ is the conversion rate of the impressions (%)

What is Earned Media Value?

Earned media value is a measure of the engagement with social media content of a specific company or brand that was generated by a third party, which is most often an advertising agency. The true formula for earned media value has not been agreed upon by experts in the field, but the formula above is one such way.

Example Calculation

Let's assume the following values:

Number of Users Reached (UR) = 50,000
Cost per 1000 Impressions (CPM) = $10
Conversion Rate (CR) = 5%

Using the formula to calculate the earned media value (EMV):

\[ EMV = UR \times \frac{CPM}{1000} \times \frac{CR}{100} = 50000 \times \frac{10}{1000} \times \frac{5}{100} = 50000 \times 0.01 \times 0.05 = 25 \]

The Earned Media Value (EMV) is $25.