To calculate the Evolution Index:
EI=GRPGRM×100
Where:
An Evolution Index is a measure used to compare the growth rate of a product to the growth rate of the market. It is calculated by dividing the growth rate of the product by the growth rate of the market and then multiplying by 100. This index helps in understanding how well a product is performing relative to the market.
Let's assume the following values:
Using the formula:
EI=85×100=160
The Evolution Index is 160%.