Gross to Net Media Advertising Calculator

Calculate Net Media Cost



Formula

The formula to calculate the Net Media Cost (NMC) is:

\[ \text{NMC} = \text{GMC} \times \left(1 - \frac{\text{CR}}{100}\right) \]

Where:

What is Gross and Net Media Advertising?

Gross media advertising is the total amount spent on advertising or media. Net media advertising cost is the amount spent directly on the ads themselves minus the commission of the ad placing company.

Example Calculation

Let's assume the following values:

Using the formula:

\[ \text{NMC} = 10000 \times \left(1 - \frac{15}{100}\right) = 10000 \times 0.85 = 8500 \]

The Net Media Cost (NMC) is $8,500.