The formula to calculate the Market Share Increase (MSI) is:
\[ MSI = \left( \frac{NS - OS}{OS} \right) \times 100 \]
Where:
Market share increase refers to the growth in the percentage of a market that a company or product controls over a specific period. It is a key performance indicator that helps businesses understand their competitive position in the market. A higher market share increase indicates that a company is gaining a larger portion of the market, often at the expense of its competitors. This can result from various factors such as improved product quality, effective marketing strategies, or changes in consumer preferences.
Let's assume the following values:
Using the formula to calculate the Market Share Increase:
\[ MSI = \left( \frac{35 - 25}{25} \right) \times 100 = \left( \frac{10}{25} \right) \times 100 = 0.4 \times 100 = 40\% \]
The Market Share Increase is 40%.