Open Rate Calculator

Formula

The formula to calculate the Open Rate (OR) is:

\[ \text{OR} = \frac{\text{O}}{\text{I}} \times 100 \]

Where:

Open Rate (OR): The percentage of impressions that resulted in opens.
Number of Opens (O): The total number of times the content was opened.
Number of Impressions (I): The total number of times the content was displayed.

Let's say the number of opens (O) is 500 and the number of impressions (I) is 2000. Using the formula:

\[ \text{OR} = \frac{500}{2000} \times 100 = 25\% \]

So, the open rate is 25%.