Reach and Frequency Calculator

Formulas

The formulas to calculate the Reach and Frequency are:

\[ F = \frac{I}{U} \]

Where:

\(F\) is the frequency
\(I\) is the total number of impressions
\(U\) is the total number of unique users

\[ R = \frac{I}{F} \]

Where:

\(R\) is the total reach
\(I\) is the total number of impressions
\(F\) is the frequency

What are Reach and Frequency?

Reach is a term used in marketing to refer to the number of unique people that saw (impression) an advertisement in a marketing campaign. Frequency is used to describe the total number of impressions per unique user.

Example Calculation 1

Let's assume the following values:

Total Number of Impressions (I) = 1000
Total Number of Unique Users (U) = 200

Using the formulas:

\[ F = \frac{1000}{200} = 5 \]

The Frequency is 5.

\[ R = \frac{1000}{5} = 200 \]

The Reach is 200.

Example Calculation 2

Let's assume the following values:

Total Number of Impressions (I) = 1500
Total Number of Unique Users (U) = 300

Using the formulas:

\[ F = \frac{1500}{300} = 5 \]

The Frequency is 5.

\[ R = \frac{1500}{5} = 300 \]

The Reach is 300.