Unique Reach Calculator

Formula

The formula to calculate unique reach (UR) is:

\[ UR = \frac{I}{F} \]

Where:

\( UR \) is the unique reach (number of distinct individuals exposed to the advertisement).
\( I \) is the total number of impressions.
\( F \) is the average frequency at which an individual is exposed to the advertisement.

What is Unique Reach?

Unique reach is a metric used in advertising to estimate the number of distinct individuals who have seen an advertisement at least once during a given campaign period. Unlike total impressions, which can include multiple views by the same individuals, unique reach provides insight into the breadth of the advertisement's audience. A higher unique reach indicates a broader audience and more effective campaign reach.

Example Calculation

Consider an example where:

Total Impressions (I): 5000
Average Frequency (F): 5

Using the formula to calculate unique reach:

\[ UR = \frac{5000}{5} = 1000 \]

This means that the unique reach for this example is \( 1000 \) distinct individuals.