Website Conversion Rate Calculator

Formula

The formula to calculate the Website Conversion Rate (CR) is:

\[ \text{CR} = \left( \frac{\text{Total Goal Completion}}{\text{Number of Visits}} \right) \times 100 \]

Where:

\(\text{Total Goal Completion}\) is the total number of visitors who have completed all elements defined for a particular goal
\(\text{Number of Visits}\) is the total visits by the visitors who arrive at your website and proceed to browse

Website Conversion Rate Definition

Website Conversion Rate is the percentage of users who take the desired action. An example of conversion rate is the percentage of website visitors who buy something on the site.

Example Calculation

Let's assume the following values:

Total Goal Completion (TGC) = 200
Number of Visits (nvis) = 500

Using the formula:

\[ \text{CR} = \left( \frac{200}{500} \right) \times 100 \]

Evaluating:

\[ \text{CR} = 40 \]

The Website Conversion Rate (CR) is 40%.

Website Conversion Rate Conversion Table

Total Goal Completion	Number of Visits	Conversion Rate (%)
100	500	20.00
100	1000	10.00
100	1500	6.67
100	2000	5.00
200	500	40.00
200	1000	20.00
200	1500	13.33
200	2000	10.00
300	500	60.00
300	1000	30.00
300	1500	20.00
300	2000	15.00
400	500	80.00
400	1000	40.00
400	1500	26.67
400	2000	20.00
500	500	100.00
500	1000	50.00
500	1500	33.33
500	2000	25.00