To calculate the Wholesale Price (\(WP\)):
\[ WP = TC + DP \]
or
\[ WP = \frac{RRP}{2} \]
Where:
A wholesale price is the amount a product is bought for by a retailer, typically in large amounts. The wholesale price is given to those that purchase enough product to be considered for the wholesale amount. There is no set amount a product should be sold for wholesale, but an often recommended level is 50% less than the retail price.
Let's assume the following values:
Using the formula:
\[ WP = 50 + 20 = 70 \]
The Wholesale Price is $70.
Let's assume the following value:
Using the formula:
\[ WP = \frac{100}{2} = 50 \]
The Wholesale Price is $50.